PubMatic announced a major expansion of its commercial leadership team, signaling the company?s next phase of growth as demand accelerates for AI-driven buying across premium connected TV (CTV), mobile app, and omnichannel media. Anchored by the strategic appointments of Joseph Dressler as Senior Vice President, Advertiser Solutions (Brands) and Bill McLaughlin as Senior Vice President, Advertiser Solutions (Agencies), the expanded leadership team will strengthen PubMatic?s North American commercial organization, led by Kyle Dozeman, Chief Revenue Officer, Americas. PubMatic?s commercial expansion will bring new leadership to the accelerating growth and deployment of PubMatic?s AgenticOS, an AI-powered advertising operating system designed to orchestrate agent-led buying, optimization, and execution across the digital supply chain, and its Agentic Accelerator Program, bringing autonomous buying workflows into live production environments across premium CTV, mobile app, and omnichannel This new leadership will also fuel the company?s ongoing buy-side growth, driven by increasing advertiser demand for direct access to premium video environments in which PubMatic partners with over 90% of the world?s top streaming platforms, as well as direct supply path optimization (SPO) relationships that now account for more than 50% of total platform activity.
Dressler joins PubMatic with 15 years of programmatic experience at companies such as LiveIntent, Quotient, and most recently, Adform. At each company, he was responsible for enterprise growth, building strategic relationships and scaling new technologies. He will lead PubMatic?s brand-direct strategy, helping advertisers unlock performance at scale across CTV, mobile app, and omnichannel channels.
McLaughlin joins PubMatic from TripleLift, where he led CTV sales and worked closely with agencies to advance premium video and programmatic innovation. An agency veteran with almost three decades of experience, he has held senior roles at NBCUniversal, Hulu, and Disney, giving him a unique perspective across both the buy- and sell-side. In his role at PubMatic, McLaughlin will lead global agency partnerships, collaborating with holding companies and independent agencies to modernize buying models and embrace AI-native workflows.
The growing buy-side team?s new hires include Gretchen Bobroff, Lindsay Borchik, Dan Forberg, Thomas Galati, and Michael Muñoz, with experience from Amazon, Condé Nast, Zeta Global, TripleLift, and DeepIntent, specializing in premium video, data-driven media, commerce, and performance marketing. Their goal is to help buyers quickly move from strategy to results using PubMatic?s Activate platform and AgenticOS, offering premium omnichannel supply and agentic buying to achieve measurable performance across the full funnel. On the supply side, PubMatic has strengthened its publisher and customer success organization with leaders from companies like Tubi and Proctor & Gamble.
New leaders include Robert Applegate, Kenia Intriago, Chris Garcia and Brian Larson, who are focused on scaling PubMatic?s direct partnerships with premium publishers and app developers, supporting monetization and growth across CTV, mobile app, and omnichannel formats.
