UNTERFÖHRING (dpa-AFX) - Media group ProSiebenSat.1 remains cautious for the current year due to the weak TV advertising market. Group revenue is expected to be slightly below the previous year's level of 3.68 billion euros, the SDax-listed company announced on Thursday in Unterföhring, near Munich. Following a likely subdued TV advertising business in the first half of the year, management anticipates an improvement in the second half.

Meanwhile, earnings before interest, taxes, depreciation, and amortization (EBITDA) are expected to rise significantly compared to the previous year's figure of 241 million euros, which was weighed down by special items, supported by further cost-saving measures.

On the stock exchange, the share was recently trading up 4.8 percent, placing it among the top performers in the small-cap SDax index. However, since the beginning of the year, it has lost around 15 percent of its value, and over the past twelve months, more than a third.

For Annick Maas of the US research firm Bernstein, ProSiebenSat.1 fell short of expectations. Advertising revenues in the German TV segment fell significantly compared to the fourth quarter of the previous year and were weaker than those of competitor RTL. On a positive note, the TV group continues to monetize non-core activities, having sold "billiger-mietwagen.de," for instance. The outlook for 2026 is primarily shaped by the expectation of achieving a significant increase in operating results through consistent cost discipline.

In the past fiscal year, the company, which belongs to the Italian MFE group, recorded a net profit of 209 million euros adjusted for special items, approximately nine percent less than the previous year. Equity analysts had expected a sharper decline.

In the core Entertainment business, advertising revenues in Germany, Austria, and Switzerland fell by 8 percent. While traditional TV advertising weakened, digital offerings developed stably, according to the group. The main growth driver was the streaming platform Joyn, which saw significant gains in ad-supported offerings.

Shareholders are set to receive an unchanged dividend of five cents per share for 2025.

ProSiebenSat.1 was taken over by the Italian Berlusconi-owned group Media for Europe (MFE) in September 2025. In October, the new majority owner replaced the broadcaster's top management. Marco Giordani, formerly MFE's CFO, took over the CEO position from Bert Habets. MFE also owns television networks in Italy and Spain. The plan is to expand into a European network./err/svv/DP/mne/stk