In total, the Volkswagen subsidiary delivered just under 280,000 vehicles to customers, Porsche announced on Friday. For the first time since 2020, sales fell below the 300,000 mark. Porsche suffered the largest losses in China, with a 26 percent decline compared to the previous year, down to just under 41,000 vehicles. Sales in Germany also shrank by 16 percent. In addition to weak demand for luxury products in China, supply gaps for the Porsche 718 and the Macan SUV—which is no longer sold with a combustion engine in Europe—also weighed on results, explained sales chief Matthias Becker.
The North American sales region remained stable, despite sharply increased US import tariffs that hit Porsche hard due to the lack of its own production in the United States. Sales there were steady at around 86,000 units, matching the previous year's level.
The best-selling model line was the Macan, with over 84,000 units sold, more than half of them battery-powered. Despite the overall drop in sales, Porsche's electric vehicle share reached 22 percent. However, this share could decline in the future, as the company shifts its focus back to combustion engines, given that many sports car enthusiasts remain hesitant about electric vehicles. For example, Porsche sold nearly 51,600 units of the 911—which is not offered as a pure electric car—marking an all-time high for this model. Porsche is planning its production volume for this year “realistically,” Becker said, in light of the phase-out of combustion engine models.
(Report by Ilona Wissenbach. Edited by Olaf Brenner. For inquiries, please contact the editorial management at frankfurt.newsroom@thomsonreuters.com)
