The owner of brands such as Lipton, 7Up, Tropicana, Lay's and Doritos has reported better-than-expected Q2 2025 results. The market welcomed the group's ability to navigate a particularly complex environment marked by inflationary pressures, currency effects and rapidly changing consumer behavior.
Revenue growth remains token (+1%), but it demonstrates PepsiCo's resilience in the face of cautious consumer spending in the United States. The group continued to raise prices (+4%), which offset the decline in volumes (-1.5%). This is nevertheless an improvement on the first quarter, when the decline reached 2%.
These reassuring factors allow us to approach the rest of the year with greater confidence. The annual forecasts have been raised: EPS is now expected to decline by only 1.5%, compared with the previous forecast of 3%. This quarter, EPS was impacted by $2bn in one-off charges, including brand impairment charges (Rockstar, Be & Cherry), Tropicana-related provisions, and a $426m charge related to the 2030 transformation program. For the full year, the weakening US dollar is limiting the negative impact of currency effects on profits. Other signs are positive, such as improved execution in North America and strong international momentum, which now accounts for nearly 40% of revenue.
Not everything is entirely positive for PepsiCo. Consumer preferences are changing rapidly, forcing the group to accelerate its repositioning towards products perceived as healthier. In particular, it has acquired Poppi, a prebiotic soda, and is stepping up initiatives around new flavors for its flagship brands (Lay's, Doritos). PepsiCo is also seeking to offer more affordable options to appeal to a more price-conscious customer base in a context of ongoing inflation. However, this requires additional costs, particularly in terms of supply chain investments.
PepsiCo has done the groundwork: it remains in control of the narrative despite results that, while not spectacular, reflect solid business performance (EPS is down, but only slightly). Its strategic repositioning, ability to impose price increases, and geographic diversification enable the group to maintain a solid defensive position. The valuation remains high in absolute terms, but the reassuring signals from this quarter could continue to support the stock in the short term, especially as the basis for comparison in the coming quarters will be easier to exceed mechanically. The group will also need to remain particularly attentive to geopolitical tensions, the tariffs imposed by the Trump administration, and persistent currency volatility.
PepsiCo, Inc. is one of the worldwide leaders in producing non-alcoholic beverages and snacks. Net sales break down by area of activity as follows:
- North America (60%): sale of beverages (50.3% of net sales; sodas, concentrated juices, water, tea and coffee-based beverages; Aquafina, Diet Mountain Dew, Diet Pepsi, Gatorade, Gatorade Zero, Mountain Dew, Pepsi, Propel brands, etc.), snacks (44.9%; chips, tortillas and pretzels; Lay's, Doritos, Tostitos, Cheetos, Fritos, Ruffles, etc.), and cereals (4.8%; ready-to-eat cereals, rice, wheat, etc.);
- Europe (15.1%): sale of snacks (Cheetos, Chipita, Doritos, Lay's, Ruffles and Walkers brands) and beverages (7UP, Diet Pepsi, Lubimy Sad, Mirinda, Pepsi and Pepsi Max);
- Latin America (12.8%): sales of snacks (Cheetos, Doritos, Emperador, Lay's, Mabel, Marias Gamesa, Ruffles, Sabritas, Saladitas and Tostitos brands) and beverages (7UP, Gatorade, H2oh!, Manzanita Sol, Mirinda, Pepsi, Pepsi Black, San Carlos and Toddy);
- Africa/Middle East/South Asia (6.8%): sale of snacks (Chipsy, Doritos, Kurkure, Lay's, Sasko, Spekko and White Star brands) and beverages (7UP, Aquafina, Mirinda, Mountain Dew and Pepsi);
- Asia/Pacific/Australia/New Zealand (5.3%): sale of snacks (BaiCaoWei, Cheetos, Doritos, Lay's and Smith's brands), beverages and syrups (7UP, Aquafina, Mirinda, Mountain Dew, Pepsi and Sting).
Net sales are distributed geographically as follows: the United States (56.3%), Mexico (7.8%), Russia (4.2%), Canada (4.1%), China (3%), the United Kingdom (2.2%), South Africa (2%), Brazil (1.9%) and other (18.5%).
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