PAR Technology Corporation announced the launch of Smart Passes, a wallet-native loyalty solution that transforms Apple and Google Wallet into a real-time, app-free loyalty channel. Smart Passes, built into the PAR®? Punchh®?
platform and designed for mobile-first guests, gives restaurant brands a new way to reach, convert, and retain guests where they already are: their phones. With one-tap enrollment and real-time delivery of points, perks, and offers, Smart Passes brings loyalty into guests' daily routes without downloads, logins, or delays.
PAR Technology Corporation is a foodservice technology company engaged in providing omnichannel cloud-based software and hardware solutions to the restaurant industry, including quick service, fast casual, table service, and the retail industry. It offers a suite of software and hardware solutions, including point-of-sale, customer engagement and loyalty, digital ordering and delivery, operational intelligence, payment processing, hardware, and related technologies, solutions, and services. Its subscription services are grouped into two product lines: Engagement Cloud and Operator Cloud. Engagement Cloud includes Punchh and PAR Ordering products and services, Plexure for international customer loyalty and engagement, and PAR Retail (including GoSkip) products and services, and fuel retailers. Operator Cloud, which includes PAR POS and TASK for front-of-house, PAR Pay for payments, and PAR OPS - a suite of back-of-house solutions that combine Delaget and Data Central product offerings.
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