Old World Christmas had announced multiple new licensing partnerships for the creation of hand-blown glass ornaments. Elvis Presley, Def Leppard, Bee Gees, KISS, an expanded General Mills line, and new Penguin Young Readers properties like The Little Engine That Could will each be brought to life this holiday season in delicately hand-painted, hand-glittered ornaments created to capture the spirit of these iconic brands and artists. Penguin Young Readers expands its presence in the Old World Christmas lineup with new titles joining the collection.
The partnership builds on Old World Christmas's tradition of celebrating beloved literary brands that connect readers of all ages ? bringing the magic of iconic stories from the page to the tree. General Mills continues its beloved presence in the Old World Christmas family with a significant expansion of its ornament line.
Building on last year's fan-favorite debut, the expanded collection will feature even more of the iconic brands that have fueled mornings, after-school snacks, and family dinners for generations. Once released this fall, all newly licensed ornaments will be available or in retail stores across the US.
General Mills, Inc. is one of the world's leaders in food groups. The group proposes cereal of breakfast, prepared meals, frozen vegetables, pizzas frozen, pasta ready for use, yoghurt, desserts, sauces, etc. notably under brands Cheerios, Pillsbury, Green Giant, Old El Paso, Progresso, Wheaties, Häagen-Dazs, Nature Valley, Betty Crocker and Wanchai Ferry. In addition, General Mills, Inc. sells pet food. The activity is organized around two markets:
- consumer distribution;
- catering and bakery: sale of products to restaurants, to bakeries, operators of vending machines and dishes as well as to cafeterias of schools and companies.
The United States account for 73.8% of net sales.
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