Old El Paso celebrated the overlap of Cinco de Mayo and Taco Tuesday with an eclipse-themed Taco Totality Gear Box including new Old El Paso TABASCO Sauce flavored Taco Shells. To mark the historic crossover and to help fans fully experience Taco Totality, Old El Paso is dropping a limited-edition Taco Totality Gear Box packed with the new Old El Paso TABASCO Sauce flavored Taco Shells and taco-inspired essentials, designed to protect every bite during the taco eclipse. Each box includes: Old El Paso TABASCO Sauce flavored Taco Shells: Bringing a tangy heat and signature pepper kick that?ll turn taco nights into a fiery spectacle just in time for May 5. A Taco Totality T-shirt because taco nights tend to leave a few saucy souvenirs behind, and a backup outfit is key.
A Totality Neck Pillow engineered for peak taco tilt because gravity has no place in your taco experience ? not when everything is aligned. Multi-Spectrum Taco Shield Glasses to protect your eyes from onions, jalapeños and other high-risk toppings while chopping, slicing and assembling.
Anyone planning their Taco Totality menu can stock up on Old El Paso favorites, including shells, beans, sauces, rice and the new out-of-this-world Old El Paso Stand ?N Stuff Taco Shells and Taco Seasoning made with the flavor of TABASCO Brand Pepper Sauce, available now nationwide. And since Taco Totality only comes around once in a while, limited time offers like ?Save for Cinco? on Ibotta and bonus points on Fetch make it easier to go back for seconds (or thirds).
The collaboration between Old El Paso x TABASCO Brand was facilitated by IMG Licensing.
General Mills, Inc. is one of the world's leaders in food groups. The group proposes cereal of breakfast, prepared meals, frozen vegetables, pizzas frozen, pasta ready for use, yoghurt, desserts, sauces, etc. notably under brands Cheerios, Pillsbury, Green Giant, Old El Paso, Progresso, Wheaties, Häagen-Dazs, Nature Valley, Betty Crocker and Wanchai Ferry. In addition, General Mills, Inc. sells pet food. The activity is organized around two markets:
- consumer distribution;
- catering and bakery: sale of products to restaurants, to bakeries, operators of vending machines and dishes as well as to cafeterias of schools and companies.
The United States account for 73.8% of net sales.
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