Danish pharmaceutical company Novo Nordisk's CEO, Mike Doustdar, states that the company aims to reach around 15 million new patients when Medicare begins to cover obesity drugs later in 2026, according to CNBC.

According to the CEO, Medicare covers approximately 67 million Americans, and expanded reimbursement, together with the launch of a new obesity pill, is expected to gradually increase prescription volumes and counteract lower prices in the U.S. following the company's agreement with authorities.

At the same time, Doustdar notes that the rollout will take place in stages and that negotiations are ongoing regarding the exact timing of when the reimbursement will take effect.