(Alliance News) - After nearly 16 years on the stock market, Moncler has delivered returns five times greater than its dividends.
Speaking to Corriere della Sera, Remo Ruffini touts solid growth despite the volatility in the luxury sector and looks to the future with the goal of building a lasting company, one that could someday be carried forward by his children.
Fresh from the Aspen runway show and the opening of a new store, Ruffini highlights the role of long-term investors and the gradual entry of LVMH into the DoubleR holding company, with no restrictions regarding future ownership.
The appointment of Leo Rongone as CEO marks a new phase: Ruffini will focus on strategy and creativity, while the top priority remains expansion in the US, a key market for luxury.
Moncler continues to focus on directly operated stores, which generate nearly 90% of revenue, and on a rigorous organizational structure to tackle markets that are more complex and less exuberant than in the post-pandemic period.
Regarding the sector, Ruffini tempers expectations for a rapid recovery in 2026: luxury has returned to more normal growth rates and investors today prefer other sectors. The company, he says, must be able to adapt continuously.
As for succession, he rules out automatic family appointments: his children will only join if they have the right skills and experience, within a strong and structured team.
By Giuseppe Fabio Ciccomascolo, Alliance News senior reporter
Comments and questions to redazione@alliancenews.com
Copyright 2026 Alliance News IS Italian Service Ltd. All rights reserved.
