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Key takeaways

  • Mercedes-Benz uses low-carbon aluminium from Norsk Hydro to reduce the carbon footprint of its electric CLA model.
  • This collaboration demonstrates that companies can achieve decarbonisation through partnerships.
  • Despite market challenges, demand for low-carbon aluminium is rising due to growing consumer preference for sustainable options.

Luxury car manufacturer Mercedes-Benz is taking significant steps to reduce the carbon footprint of its new range of electric vehicles, particularly the electric CLA model. For this effort, Mercedes-Benz is using low-carbon aluminium produced in collaboration with Norwegian metal producer Norsk Hydro.

Partnership for sustainable development

The partnership reflects a broader trend in which manufacturers of high-end consumer products are increasingly opting for sustainable raw materials. Both companies acknowledge that using materials such as low-carbon steel or aluminium entails additional costs, but see sustainability as an essential part of the value and appeal of their products.

Although the cost breakdown has not been disclosed, Mercedes claims that the new electric CLA generates 40 percent less CO2 emissions than its petrol-powered predecessor. This success demonstrates the effectiveness of decarbonising value chains. Eivind Kallevik, CEO of Norsk Hydro, points out that partnerships help spread the costs associated with decarbonisation, so the burden does not fall solely on manufacturers or consumers.

Growing demand for low-carbon products

Despite a challenging market environment for aluminium, marked by slower economic growth, demand for low-carbon products continues to rise. Kallevik attributes this trend to growing consumer awareness and preference for sustainable options.

The low-carbon aluminium produced at Norsk Hydro’s Aardal plant in Norway boasts impressive environmental performance. It generates just 3 kg of CO2 emissions per kilogram of aluminium, far below the global average of 16.7 kg. Moreover, the metal contains a quarter recycled aluminium, reducing the need for energy-intensive primary production.

Response to environmental issues

This move marks a significant shift in direction for Mercedes, which was previously criticised for its sustainability claims during a lawsuit filed by a German climate advocacy group. Although a German court dismissed the case in 2022, Mercedes continues to focus on addressing environmental issues and integrating sustainable practices into its operations. (uv)

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