lululemon athletica inc. announced that, following a comprehensive search process, the company?s Board of Directors has unanimously approved the appointment of industry veteran Heidi O?Neill as the company?s next Chief Executive Officer. Ms. O?Neill will start as CEO and join the Board effective September 8, 2026, and will be based in Vancouver. Ms. O?Neill brings more than three decades of experience across performance apparel, footwear, and sport, with a strong track record of driving disruptive change and growth at scale through product innovation, digital transformation, and powerful brand connection.

During her career at Nike Inc., she helped grow the company from a $9+ billion business to a $45+ billion global leader. She played a central role in overseeing the company?s product pipeline, brand voice, and operations, as well as in shaping its connection with consumers and athletes worldwide. Earlier in her career, Ms. O?Neill worked in marketing for the Dockers brand at Levi Strauss & Co.

She brings additional strategy and leadership perspectives from her service on the Boards of Directors of consumer-facing companies including Spotify Technology, Hyatt Hotels, and Lithia & Driveway. Meghan Frank and André Maestrini will continue to lead as interim co-CEOs until Ms. O?Neill joins the company. At that time, Ms. Frank and Mr. Maestrini plan to return to their previous senior leadership roles and work closely with Ms. O?Neill and the rest of the leadership team to drive momentum forward.

Heidi O?Neill is a seasoned retail executive with more than three decades of industry experience, including over 25 years at Nike Inc. with a focus on product creation and design, brand strategy, marketing, digital commerce, and global market operations. She served most recently as President, Consumer, Product & Brand, where she oversaw the global consumer and product engine. In this role, Ms. O?Neill also reset the brand foundation, reduced product development timelines to accelerate speed to market and prioritized renewed momentum in global Football and Running.

She brings deep expertise in performance apparel, sport, and footwear, leading the company?s Men?s, Women?s and Kids consumer sport teams, product innovation and design, merchandising, and brand and sports marketing. As President, Consumer & Marketplace, she led operations across more than 170 countries, including the global commercial organization, and held P&L responsibility. An early digital champion and innovator, Ms. O?Neill was previously responsible for the global direct-to-consumer and digital business, encompassing owned retail stores, e-commerce, mobile applications, membership, and consumer data and analytics.

Ms. O?Neill began her career in advertising at Foote, Cone & Belding and as Director of Marketing for the Dockers brand at Levi Strauss & Co. She brings additional strategy and leadership perspectives from her Board service and currently serves on the Boards of Directors of consumer-facing companies including Spotify Technology, Hyatt Hotels, and Lithia & Driveway.