Lulu's Fashion Lounge Holdings, Inc. announced the appointment of Heidi Crane as its permanent Chief Financial Officer, effective February 4, 2026. Ms. Crane previously served as the Company?s fractional CFO since October 13, 2025. With over 17 years of CFO experience across private equity and venture-backed consumer brands, Ms. Crane brings deep financial expertise in scaling direct-to-consumer businesses.
Prior to joining Lulus, she served as Chief Financial Officer of FightCamp, a fitness technology company, and previously held a similar role at BH Cosmetics. Prior to these roles, Ms. Crane served as Chief Financial Officer of TechStyle Fashion Group, owner of the Fabletics and JustFab brands. Her foundational experience includes finance roles at Diageo PLC, Dole Food Company, and Ernst & Young, where she earned her C.P.A. license.
Ms. Crane holds an M.B.A. from University of California, Los Angeles Anderson School of Management and a B.S. in Business Administration from California State University, Long Beach.
