The Finnish retail and wholesale chain Kesko's stores, K-Group and K-Citymarket, have increased their market shares. This is according to preliminary data from the Finnish grocery trade association PTY, as stated in a press release.
K Group stores managed to increase their market share by 0.5 percentage points in the fourth quarter. The market share reportedly grew across all store sizes. Additionally, market share rose by 0.2 percentage points during the period from July to December.
"I am very pleased with the turnaround in the market share trend for K-Group's grocery stores. Kesko's strategic investments in the store network as well as in the quality and price levels of the grocery stores are now starting to yield results," says Jorma Rauhala, CEO of Kesko.
In the hypermarket segment, K-Citymarket gained market share throughout the year, according to PTY.
The Finnish grocery market has been challenging in recent years, with a strong focus on price due to weak consumer confidence. However, since last summer, positive signs have begun to emerge.
Kesko Oyj is the leading wholesaler and retailer in Finland. Net sales break down by family of products as follows:
- grocery and convenience goods (53.4%; K-retailer; No. 2 in Finland): owned 1,128 supermarkets and stores under the names K-citymarket, K-supermarket, K-Market, Neste K., etc.;
- building, home improvement, DIY and gardening products (36.5%): building materials, interior design materials, gardening products, household appliances, furniture, etc. distributed via 491 outlets primarily under the Onninen, K-rauta, K-Bygg, Byggmakker, Byggarnas Partner and Carlsen Fritzøe brands;
- automotive (10.1%; K-Auto): cars (Volkswagen, Audi, Seat, CUPRA, Porsche, Bentley and MAN brands), spare parts and original accessories marketed through 47 outlets in Finland. The group also offers leisure and sports goods (owned 61 stores under the Intersport and Budget Sport names).
Net sales are distributed geographically as follows: Finland (80%), Nordic countries (15.8%), Baltic countries (1.1%) and other (3.1%).
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