Kenvue has appointed Madhav Nayak as Vice President and Chief Marketing Officer for the Asia-Pacific region. Nayak brings extensive expertise across marketing, strategy, digital and commercial domains. Prior to joining Kenvue, he was associated with Yum!
Brands, where he served as Chief Marketing Officer for KFC Asia for nearly four years. Before that, he worked with Meta for approximately two years. His longest tenure was with Unilever, where he held multiple leadership roles over a period of more than 12 years, most recently serving as Senior Global Marketing Director.
Kenvue Inc. is one of the world leaders in the design, manufacture and marketing of consumer healthcare products. The group offers products for health, beauty, baby care, oral care, skin care and more. Net sales break down by family of products as follows:
- self care products (42,3%): for the treatment of coughs, colds, allergies, pain, indigestion, constipation, etc. (brands Zyrtec, Benadryl, Zarbee's, Frenadol, Codral, Reactine, Tylenol, Motrin, Calpol, Nicorette, Imodium, Pepcid, Microlax, Daktarin, etc.);
- personal care products (30.3%): primarily oral care, baby care, women's health and wound care products (Listerine, Desitin, Carefree, Stayfree, Band-Aid, Neosporin brands, etc.);
- beauty and skin care products (27.4%): hair care products, sun protection products, face and body care products, etc. (Neutrogena, Aveeno, Clean&Clear, Lubriderm, Johnsons, Neostrata, OGX, Rogaine brands, etc.).
Product marketing is assured through direct sales, distributors and the Internet.
Net sales are distributed geographically as follows: North America (49%), Europe-Middle East-Africa (23%), Asia-Pacific (19.3%) and Latin America (8.7%).
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