FDJ UNITED’s Online Betting & Gaming division gains access to Kambi’s complete library of sports odds to elevate its proprietary sportsbook offering
Kambi Group plc (“Kambi”), the home of premium sports betting solutions, has signed an expanded Odds Feed+ agreement with FDJ UNITED, providing the operator with full access to Kambi’s extensive library of pre-match and live sports odds.
FDJ UNITED, which recently acquired Kindred Group, is now able to complement its in-house sportsbook offering with a bespoke selection of Kambi’s traded odds, which can be continuously iterated to support its pricing and offering strategy. Kambi will continue to supply FDJ UNITED with its Turnkey Sportsbook in markets which have yet to transition to its proprietary sportsbook.
The multi-year agreement builds upon an existing Odds Feed+ partnership, signed in February, for the provision of Kambi’s esports odds. Having already integrated Kambi’s Odds Feed+ API for esports, today’s deal provides FDJ UNITED and its sportsbook division with instant access to Kambi’s entire menu of sports odds, in line with their ‘best in class’ approach to both supplier integrations and in-house offering development.
Odds Feed+ is Kambi’s premium odds feed solution, engineered to deliver high-quality pre-match and live odds, as well as an extensive range of micro and player props markets, through a single API integration. Kambi’s odds are traded on its €17bn liquidity, ensuring sharper and more reliable odds, no matter the sport or league.
Werner Becher, CEO of Kambi Group, said: “We are delighted to agree this partnership with FDJ UNITED as we continue to expand the list of operators leveraging parts of our Odds Feed+ product. As the sports betting landscape becomes ever more competitive and complex, the need for a flexible, high-quality, trusted odds feed has never been greater. Given our vast experience in sports trading, along with our large global liquidity, we believe our Odds Feed+ solution will become the go-to odds feed for visionary operators, such as FDJ UNITED.”
Nils Andén, Chief Online Betting & Gaming Officer at FDJ UNITED, added: “Partnering with Kambi and expanding our Odds Feed+ agreement into selected sports is an important milestone as we continue the migration to our in-house sportsbook platform. Odds Feed+ gives us the quality, flexibility and control we need to tailor our sportsbook, while benefiting from the reliability and expertise of a true industry leader like Kambi.”
Kambi Group plc is an independent provider of sports betting technology and services to the regulated global betting and gaming industry. Its principal activities include business-to-business (B2B), a supplier of fully managed sports betting services, on an in-house developed software platform, providing turnkey sports betting services to business-to-consumer (B2C) gaming operators. The Company is engaged in the provision of managed sports betting services. The Company’s services encompass an offering, from compliance provision and odds-compiling through to customer intelligence and risk management, built on and delivered through a sophisticated, in-house developed software platform. The Company, through Shape Games, has enhanced its front-end technology. The Company's subsidiaries include Kambi Malta Limited, Kambi Sportsbook plc, Sports Information Services Limited, Kambi Services Limited, Kambi Sweden AB, Global Technology & Sports Limited, Kambi Philippines Inc.
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