Sportsbook provider Kambi has signed a long-term agreement with French gaming operator PMU for a turnkey sportsbook solution, marking the company's entry into the regulated French market, according to a press release.
PMU will leverage Kambi's technology for odds, trading, and risk management, alongside a customized front-end.
Kambi CEO Werner Becher stated: "PMU is a powerful brand in European sports betting and the ideal partner for Kambi's entry into France."
PMU's Olivier Pribile described the agreement as "an important strategic step" to strengthen the company's online position.
Kambi Group plc is an independent provider of sports betting technology and services to the regulated global betting and gaming industry. Its principal activities include business-to-business (B2B), a supplier of fully managed sports betting services, on an in-house developed software platform, providing turnkey sports betting services to business-to-consumer (B2C) gaming operators. The Company is engaged in the provision of managed sports betting services. The Company’s services encompass an offering, from compliance provision and odds-compiling through to customer intelligence and risk management, built on and delivered through a sophisticated, in-house developed software platform. The Company, through Shape Games, has enhanced its front-end technology. The Company's subsidiaries include Kambi Malta Limited, Kambi Sportsbook plc, Sports Information Services Limited, Kambi Services Limited, Kambi Sweden AB, Global Technology & Sports Limited, Kambi Philippines Inc.
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