Following a competitive tender process, JCDecaux has announced it has secured the advertising concession for Western Sydney International (WSI) Airport, also known as Nancy-Bird Walton, which is scheduled to open in October 2026.
JCDecaux has thus secured a new long-term contract, allowing it to deploy a premium DOOH (Digital-Out-of-Home) network across Sydney's brand-new 24-hour international and domestic airport.
A major new infrastructure project, WSI and its terminal are located at the heart of the Western Sydney region, Australia's third-largest economy. Upon opening, the airport will have the capacity to handle 10 million passengers, with further expansion planned for the future.
From day one, JCDecaux will deploy premium digital assets across both indoor and outdoor airport environments. In the interim, the group will work to provide brands with the opportunity to be among the first advertisers at this new global hub.
JCDECAUX SE is No. 1 in the world for outdoor communication. Net sales break down by type of surface as follows:
- urban furniture (50.7%; No. 1 worldwide): sales of advertising space in malls and on urban furniture bus shelters, automated public toilets, newspaper kiosks, signboards, etc.; 636,625 advertising surfaces marketed at the end of 2025), sale, leasing, and maintenance of urban furnishings. The group is also No. 1 worldwide for self-service bicycle rentals;
- transportation vehicles and terminals (35.8%; No. 1 worldwide): sales of advertising space in 154 airports, on and in buses, subways, trains, tramways, train stations, and transit terminals. At the end of 2025, the group sold 374,718 advertising surfaces;
- traditional and lighted billboards (13.5%; No. 1 in Europe): 94,562 advertising surfaces marketed.
Net sales are distributed geographically as follows: France (16.7%), the United Kingdom (10.6%), Europe (30.1%), Asia-Pacific (20.5%), North America (8%) and other (14.1%).
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