JCDecaux SE announced the global expansion of its pioneering programmatic Digital Out-of-Home (pDOOH) media solution. Building on the successful 2024 launch of the first global airport programmatic offer, JCDecaux now extends this powerful offer to street, transport, and retail environments, offering an end-to-end solution for worldwide campaign deployment. This pDOOH media solution empowers brands to connect with audiences throughout the consumer journey globally, across all JCDecaux's environments.
By leveraging JCDecaux's global footprint and programmatic expertise, the solution provides advertisers with a single point of contact to execute targeted, dynamic, and impactful campaigns. It encompasses: Comprehensive coverage across airports, streets, transport hubs, and retail environments via a network of over 30,000 premium digital screens; Instant, real-time, and seamless activation of campaigns in over 35 markets; Fully programmatic, data-driven, and measurable campaigns. Part of the JCDecaux's AdTech suite, the solution is available exclusively through VIOOH Supply-Side Platform (SSP), the most connected programmatic digital network for OOH media in the world, and can be activated via Displayce and more than 55 other integrated Demand-Side Platforms (DSPs).
This launch reinforces JCDecaux's pioneering role in AdTech for the Out-of-Home industry, building the digital infrastructure for simpler, data-driven storytelling on a worldwide scale. A key growth driver, Digital Out-of-Home media is fuelled by strong programmatic revenue growth as advertisers increasingly adopt programmatic buying.
JCDECAUX SE is No. 1 in the world for outdoor communication. Net sales break down by type of surface as follows:
- urban furniture (50.8%; No. 1 worldwide): sales of advertising space in malls and on urban furniture bus shelters, automated public toilets, newspaper kiosks, signboards, etc.; 629,737 advertising surfaces marketed at the end of 2024), sale, leasing, and maintenance of urban furnishings. The group is also No. 1 worldwide for self-service bicycle rentals;
- transportation vehicles and terminals (35.3%; No. 1 worldwide): sales of advertising space in 157 airports, on and in buses, subways, trains, tramways, train stations, and transit terminals. At the end of 2024, the group sold 340,848 advertising surfaces;
- traditional and lighted billboards (13.9%; No. 1 in Europe): 121,226 advertising surfaces marketed.
Net sales are distributed geographically as follows: France (17.7%), the United Kingdom (11%), Europe (29.4%), Asia/Pacific (21.1%), North America (7.7%) and other (13.1%).
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