JCDecaux SE is rolling out an enhanced version of 360 Footprint internationally, the only solution on the market able to measure the environmental, economic and social footprint of campaigns. The launch underlines JCDecaux's ambition to establish 360 Footprint as an international benchmark and help raise standards for responsible communication. Against a backdrop of calls for greater transparency from brands, public authorities and citizens, almost 60% of European marketing professionals said in 20251 they were already tracking the carbon footprint of their digital marketing campaigns.ware of this evolution, JCDecaux decided as early as 2021 to go further by offering advertisers and agencies a unique and comprehensive calculator covering four areas: Carbon footprint, expressed in CO2 emissions.
Water footprint, expressed in cubic metres. Social footprint, measured as the number of local full-time equivalent (FTE) jobs supported. Economic footprint, measured by the value created in the national economy.
360 Footprint makes it possible to measure both the environmental impact of campaigns and their societal benefits, while also identifying concrete levers for improvement. From success in France to international rollout. After four years of deployment in France, the initial results confirm the relevance and operational value of 360 Footprint for advertisers.
Between 2021 and the end of 2025, 360 Footprint analysed more than 235 campaigns across a wide range of sectors - including luxury, energy, travel and transport and FMCG - for nearly 50 major advertisers such as LVMH, L'Oreal, SNCF Connect, Michelin, the Bel Group and Kering. As accelerating and globalising environmental and socio-economic challenges are transforming many markets, JCDecaux is now rolling out 360 Footprint internationally: in Brazil, Italy and Germany, with further markets to follow from 2026. An enhanced version to cover all JCDecaux environments.
JCDecaux has launched an enhanced 360 Footprint tool now covering all its advertising environments. This new version helps clients reduce their impact, underlining the role of JCDecaux as a sustainable media, providing concrete solutions such as low-impact inks, certified or recycled paper, optimised formats and adjusted print density. A key lever of JCDecaux's 2030 ESG Strategy.
JCDecaux has long been a committed partner to cities, regions and brands, improving quality of life through sustainable services such as advertising-funded street furniture. The rollout of 360 Footprint supports the 2030 ESG and Climate Strategies of JCDecaux, targeting major emissions cuts in line with its Net Zero ambition, and builds on strong extra financial ratings. A communication campaign to support the launch.
To support the international rollout of the new 360 Footprint, JCDecaux chose Publicis Consultants, which built a communication plan around the idea that 360 Footprint "measures what you can't see" in a JCDecaux campaign: its carbon and water footprint, plus related jobs and economic value. This concept will be brought to life on a transparent street furniture and will be amplified on JCDecaux's social media through short educational videos to engage the market and industry stakeholders.
