JCDecaux bolsters Tokyo footprint with new acquisition
JCDecaux has announced the signing of an agreement on March 30 to acquire Vista Communications, a Tokyo-based Japanese firm specializing in taxi shelter advertising.
Since 2012, Vista has operated 29 taxi shelters in Tokyo, representing 58 advertising faces, including 7 digital displays. These assets are primarily located in high-traffic districts such as Shibuya, Roppongi, Shinjuku, Shinagawa, Akihabara, and Ueno.
This acquisition will strengthen JCDecaux's presence in Tokyo through its joint venture, MCDecaux, and marks its entry into the Japanese taxi shelter segment. The move complements its existing portfolio of over 850 B-Stops in the Japanese capital.
MCDecaux currently operates B-Stops and City Information Panels (CIPs) across 43 cities in Japan, including the 10 most populous: Tokyo, Yokohama, Osaka, Nagoya, Sapporo, Fukuoka, Kawasaki, Kobe, Kyoto, and Hiroshima.
"By becoming the leading taxi shelter operator in Tokyo, MCDecaux is reinforcing its position in a benchmark market at the heart of one of the world's largest metropolises," noted Jean-Charles Decaux, Co-CEO of JCDecaux.
JCDECAUX SE is No. 1 in the world for outdoor communication. Net sales break down by type of surface as follows:
- urban furniture (50.7%; No. 1 worldwide): sales of advertising space in malls and on urban furniture bus shelters, automated public toilets, newspaper kiosks, signboards, etc.; 636,625 advertising surfaces marketed at the end of 2025), sale, leasing, and maintenance of urban furnishings. The group is also No. 1 worldwide for self-service bicycle rentals;
- transportation vehicles and terminals (35.8%; No. 1 worldwide): sales of advertising space in 154 airports, on and in buses, subways, trains, tramways, train stations, and transit terminals. At the end of 2025, the group sold 374,718 advertising surfaces;
- traditional and lighted billboards (13.5%; No. 1 in Europe): 94,562 advertising surfaces marketed.
Net sales are distributed geographically as follows: France (16.7%), the United Kingdom (10.6%), Europe (30.1%), Asia-Pacific (20.5%), North America (8%) and other (14.1%).
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