The Trade Desk, Inc.

TTD

US88339J1051

Software

Real-time Estimate Cboe BZX Other stock markets 21:03:40 15/01/2026 GMT			5-day change	1st Jan Change
36.43 ^USD	-1.89%		-2.79%	-4.48%

03:48pm	HSBC Adjusts Price Target on Trade Desk to $40 From $52, Maintains Hold Rating	MT
01-14	BNP Paribas Exane Initiates Trade Desk at Neutral With $40 Price Target	MT

Intuit SMB MediaLabs Audiences Now Available on The Trade Desk Platform, Connecting Advertisers with Small and Mid-Market Businesses

Published on 11/24/2025 at 04:51 pm GMT

S&P Capital IQ

The Trade Desk, Inc.

-1.89%

Intuit Inc.

-1.42%

Intuit Inc. announced that its SMB MediaLabs audiences are now available on The Trade Desk, providing advertisers with access to Intuit's first-party small and mid-market business (SMB) audience segments. The partnership facilitates advertisers' access to Intuit's SMB MediaLabs, a first-of-its-kind advertising network powered by Intuit's unmatched first-party business data, through The Trade Desk platform. With this integration, advertisers can seamlessly activate Intuit's unique small and mid-market business insights to reach SMBs with greater precision and at scale, providing them with highly relevant advertising that connects them with products and services that can help optimize and grow their business.

Advertisers will continue to abide by Intuit's Advertising Guidelines, allowing campaigns to deliver value to Intuit's SMB customers while adhering to responsible, privacy-conscious standards. Small businesses make up 99% of companies in the U.S., making the owners and decision-makers of these businesses a high-value market segment with significant spending power. However, this audience has historically been difficult for advertisers to reach accurately, with campaigns often reliant on fragmented or outdated third-party data, resulting in both wasted ad spend for brands and irrelevant experiences for SMBs.

The launch of this integration significantly changes this dynamic, making Intuit's network of unique audiences, which spans millions of SMBs, more readily accessible to advertisers on The Trade Desk platform. Using aggregated, de-identified insights from the Intuit platform, advertisers can more efficiently connect with verified SMB decision-makers, helping brands improve campaign performance while also delivering more relevant ad experiences for SMBs, to help their businesses grow and thrive. The Trade Desk is the latest demand-side platform (DSP) to directly partner with the Intuit SMB MediaLabs network, and the first DSP where this first-party SMB data will be discoverable for advertisers, providing them with efficient campaign management capabilities and improved cross-channel measurement.

Available through the SMB MediaLabs self-service offerings as an endpoint on the LiveRamp Data Marketplace, the integration also significantly expands the reach of Intuit's SMB mediaLabs across connected TV, audio, display, and digital out-of-home channels. Launched in 2023, Intuit's SMB Media Labs allows advertisers to create targeted campaigns that have the potential to reach millions of small and mid-market businesses. Access to this key audience has proven to be game changer for marketers seeking to connect with decision-makers and drive measurable business outcomes.

Stocks mentioned in the article

	Add to a list 0 selected To use this feature you must be a member Log in Sign up	Price	Change	5d. change	Capi.
	THE TRADE DESK, INC.	36.43USD	-1.89%	-2.79%	17.96B
	INTUIT INC.	558.54USD	-1.42%	-14.98%	158B

Latest news about The Trade Desk, Inc.

03:48pm	HSBC Adjusts Price Target on Trade Desk to $40 From $52, Maintains Hold Rating	MT
01-14	BNP Paribas Exane Initiates Trade Desk at Neutral With $40 Price Target	MT
01-13	Morgan Stanley Adjusts Price Target on Trade Desk to $42 From $50, Maintains Equalweight Rating	MT
01-12	Wells Fargo Adjusts Price Target on Trade Desk to $42 From $47, Maintains Equalweight Rating	MT
01-12	MoffettNathanson Upgrades Trade Desk to Neutral From Sell, Adjusts Price Target to $39 From $44	MT
01-06	The Trade Desk announces first wave of Openads Publishing Partners	RE
01-06	The Trade Desk Announces First Wave of OpenAds Publishing Partners - Supporting a Healthier Digital Media Supply Chain	CI
01-05	Guggenheim Adjusts Price Target on Trade Desk to $50 From $55, Maintains Buy Rating	MT
12-18	The Trade Desk, Inc.(NasdaqGM:TTD) dropped from NASDAQ-100 Index	CI
12-13	Bitcoin hoarding company Strategy remains in Nasdaq 100	RE
12-13	Nasdaq says Biogen, CDW Corporation, GlobalFoundries, Lululemon Athletica, On Semiconductor, Trade Desk will be removed from Nasdaq 100 index	RE
12-12	S&P 500 Posts Weekly Decline, Led by Communication Services, Tech	MT
12-11	Jefferies Adjusts Price Target on Trade Desk to $40 From $50, Maintains Hold Rating	MT
12-08	Trade Desk Faces Increasing Competition From Demand-Side Platforms, Wedbush Says	MT
12-08	Wedbush Cuts Price Target on Trade Desk to $40 From $50, Keeps Neutral Rating	MT
11-24	Intuit SMB MediaLabs Audiences Now Available on The Trade Desk Platform, Connecting Advertisers with Small and Mid-Market Businesses	CI
11-20	Citic Adjusts Price Target on Trade Desk to $47 From $72, Maintains Buy Rating	MT
11-10	Baird Adjusts Price Target on Trade Desk to $70 From $80	MT
11-07	DA Davidson Adjusts Trade Desk Price Target to $54 From $80	MT
11-07	Rosenblatt Securities Adjusts Trade Desk Price Target to $64 From $78	MT
11-07	HSBC Adjusts Trade Desk Price Target to $52 From $50	MT
11-07	RBC Adjusts Price Target on Trade Desk to $80 From $90, Maintains Outperform Rating	MT
11-07	UBS Adjusts Price Target on Trade Desk to $82 From $80, Maintains Buy Rating	MT
11-07	Trade Desk Faces Growing Competition, Wedbush Says	MT
11-07	Benchmark Upgrades Trade Desk to Buy From Hold, $65 Price Target	MT

Chart The Trade Desk, Inc.

Duration

Period

TTD: Dynamic Chart

Company Profile

The Trade Desk, Inc. specializes in the development and operation of an online platform dedicated to the purchase of advertising space. Based on data, the platform allows advertisers to optimize the placement, execution and management of advertising campaigns, as well as audience targeting. At the end of 2024, the group had more than 1,300 customers, consisting primarily of advertising agencies and independent advertisers.

Employees

3,522

Sector

Software

Calendar

02-17 - Q4 2025 Earnings Release (Projected)

More about the company