On August 11, 2025, Ibotta, Inc. announced the appointment of Matt Puckett (age 51) to serve as principal financial officer of the Company, effective August 25, 2025 (the "Start Date"). Most recently, Mr. Puckett served as Executive Vice President and Chief Financial Officer of VF Corporation. Over his 23-year tenure at VF Corporation, Mr. Puckett held multiple operating CFO roles, including a four-year international assignment in Switzerland overseeing finance across Europe and Asia.
As enterprise CFO of VF Corporation from June 2021 to July 2024, Mr. Puckett led a large global finance team and oversaw investor relations, corporate finance, financial planning, and M&A. He has extensive expertise in stakeholder management, board and investor relations, and aligning financial strategy and capital allocation with business objectives. Prior to VF Corporation, Mr. Puckett held finance leadership roles in the furniture industry. He earned his Bachelor of Science in Accounting from the University of Virginia at Wise.
Ibotta, Inc. is a technology company that allows consumer packaged goods (CPG) brands to deliver digital promotions to consumers through a single network called the Ibotta Performance Network (IPN). The Company provides promotional services to publishers, retailers, and advertisers through the IPN, which includes its direct-to-consumer mobile, Web, and browser extension properties and its network of third-party publisher properties. The Company offers products in non-discretionary categories, such as grocery, and also works with general merchandise manufacturers in categories such as toys, clothing, beauty, electronics, pets, home goods, and sporting goods. Its technology platform uses an artificial intelligence (AI)-enabled offer engine that is designed to match and distribute the right offer to the right consumer at the right time. The Company also hosts offers on direct-to-consumer properties, which include the Ibotta-branded cashback mobile app, Website, and browser extension.
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