Hugo Boss AG

BOSS

DE000A1PHFF7

Apparel & Accessories

Market Closed - Xetra Other stock markets 16:35:26 13/02/2026 GMT			5-day change	1st Jan Change
36.80 ^EUR	+0.66%		+2.19%	+1.80%

02-11	Hugo Boss Announces Executive Changes	CI
01-26	HUGO BOSS : RBC is now Neutral	ZD

Hugo Boss resets strategy amid earnings slump

Hugo Boss outlines a strategic reset to prioritise margin quality, cash flow generation and brand discipline as near-term earnings soften. Management flags 2026 as a realignment year with brand elevation and Distribution Optimisation measures weighing on sales before benefits emerge.

Published on 12/12/2025 at 04:18 pm GMT - Modified on 12/12/2025 at 03:38 pm GMT

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Hugo Boss resets strategy amid earnings slump

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Latest news about Hugo Boss AG

02-11	Hugo Boss Announces Executive Changes	CI
01-26	HUGO BOSS : RBC is now Neutral	ZD
01-26	RBC Lowers Hugo Boss to 'Sector Perform' - Target Price Set at 38 Euros	DP
01-20	HUGO BOSS : Gets a Neutral rating from Jefferies	ZD
01-19	HUGO BOSS : UBS is Neutral	ZD
01-05	HUGO BOSS : UBS gives a Neutral rating	ZD
12-30	Hugo Boss says Societe Generale SA holds 0.00% of total voting rights and instruments (previously 5.12%)	RE
12-22	Coty Inc. Announces CEO Changes, Effective January 1, 2026	CI
12-18	HUGO BOSS : JP Morgan is Neutral	ZD
12-16	Hugo Boss secures syndicated loan to finance new strategy	RE
12-16	Hugo Boss secures syndicated loan worth EUR 600 mln	RE
12-15	Hugo Boss Rating Revised as AlphaValue/Baader Europe Notes Strategic Reset's Expected Impact on Near-term Profit	MT
12-12	Hugo Boss resets strategy amid earnings slump
12-12	Hugo Boss outlines reset, margins rising 2026
12-12	HUGO BOSS : Deutsche Bank remains Neutral	ZD

Chart Hugo Boss AG

Duration

Period

BOSS: Dynamic Chart

Company Profile

Hugo Boss AG is a Germany-based developer and marketer of men's and women's clothing and accessories for the international fashion market. Its product portfolio comprises apparel, eveningwear and sportswear, as well as shoes and leather accessories, licensed fragrances, eyewear, watches, childrenâ€™s fashion, home textiles and writing instruments. The Company's brand portfolio comprises BOSS, BOSS Orange, Camel, Green, Black, Blue and HUGO and others: BOSS comprises business wear, leisurewear and evening apparel, as well as watches, eyewear and fragrances; BOSS Orange and BOSS Camel focuses on womenswear; BOSS Green comprises sportswear and BOSS Black focuses on modern tailoring, BOSS Blue focuses on denimwear, HUGO provides apparel for both business and leisure, as well as shoes, accessories and licensed fragrances.

Employees

17,874

Sector

Apparel & Accessories

Calendar

03-10 - Q4 2025 Earnings Release

More about the company