Most Kwai Chung Ltd is an investment holding company mainly engaged in the provision of integrated advertising and media services. The Company operates its business through three segments. The Digital Media Services segment is involved in provision of media management services and advertising solution under which the deliverables to customers are distributed on digital media platforms managed by the Company, third parties’ television (TV) channels, Internet and physical advertising spaces, subject to the needs of the customers. The Print Media Services segment is involved in the provision of sale of books published by the Company. The Other Media Services segment is engaged in the displaying customers’ advertisements and promoting their brands in events organized by the Company. In addition, this segment is also engaged in the sale of tickets of these events, and artistes’ management business.