Hakuhodo DY : Presentation Material for 1H FY2025(Accelerating Business Growth through the Utilization of AI)(with Commentary)

Hakuhodo DY Group Accelerating Business Growth through the Utilization of AI

© 2025 Hakuhodo DY Holdings Inc. All rights reserved.

My name is Yasuo Nishiyama, and I am the Representative Director & President of Hakuhodo DY Holdings Inc.

Thank you for attending our results briefing today.

As you all know, the exponentially accelerating advancement of artificial intelligence (AI) technology has made it a top priority agenda item for every company to make the best of it.

Today, I will explain how our Group is using AI to shape our future, including the latest developments and strategy to that end.

Human-Centered AI

Designing AI Technology Around the Sei-Katsu-Sha

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Our use of AI is built on a consistent philosophy of Human-Centered AI. This strategy is the primary driving force behind our ongoing transformation.

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Global Business

Incubation Business

Content Business

Technology Business

Consulting Business

Marketing Business

Our Goal

Creativity Platform

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We have been upholding a clear vision since the inception of the present Medium-Term Business Plan (MTBP).

And that vision calls for our evolution into a "Creativity Platform," aimed at generating additional values with creativity built around our proprietary Sei-Katsu-Sha Insight by building new relationships among Sei-Katsu-Sha, organizations and society depending on the topic or objective involved.

It also serves as an announcement of our commitment to expand our scope of business outside the traditional domain of marketing business.

AI Utilization and AI Business Cases Across Six Business Domains

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Development of Kip (Kepler Intelligence Platform),

an AI-Powered Platform

Implementing Kip Across kyu Pulse to Serve as the Engine for Cross-Group Collaboration

Global Business

Investing in Japan's AI Evolution by Participating in Third Intelligence's Funding Round

Establishing a New Company to Develop and Offer AI-Powered Systems Aimed at Enhancing Customer Service Capabilities

Incubation Business

Providing a Solution to Visualize the Effectiveness of Influencer PR Initiatives, using Generative AI Technology

"ZETTAI WORKS," which

specializes in AI-powered animation, has achieved profitability.

Content Business

Multi-AI Agent System: "Nomatica"

Launch of "AI Business Assessment" to Determine Optimal AI Utilization Strategies

Consulting for AI-Driven Management

Technology Business

AI × Design Thinking

AI-Powered Organizational Transformation Consulting

Maximizing AI Utilization within Intelligence Functions

Consulting Business

Driving Enhancement and Efficiency through Utilization of AI Agents

✓• Strategy

✓• Media

✓• Creative

✓• Performance Marketing

✓• Sales

✓• CRM

Launched "AI Craft Studio", Revolutionizing Visual Production

Marketing Business

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Today, I am going to brief on the latest developments on concrete AI-powered business examples in the six domains constituting the Creativity Platform.

Strategy

AI for Strategic Planning Support

Expert AI agents trained on the practical knowledge of renowned planners

Media Creative

AI for Media Planning Support AI for Commercial Production Support

Developing advertising budget allocation plans through A new AI Agent for commercial production support, dialogue with multiple planner AGENTS, each with a incorporating consumer awareness of commercials distinct way of thinking (e.g., a bold media planner). Hakuhodo's commercial knowledge

Performance Marketing

AI for Ad Delivery Efficiency and Optimization

Implementing the interoperability of specialized AI agents, such as the creative generation agent and analytics report agent.

Sales CRM

Virtual Salesperson AI-Powered Customer Acquisition Support Service

Virtual Salespersons that reflect the personalities of real We analyze the qualitative and quantitative customer sales staff are generated to supplement in-person sales data (voices and history) owned by each company during non-service hours, such as nights and holidays. through the utilization of AI, and provide support for

enhanced customer understanding and the planning and implementation of measures.

AI×Marketing Business

The total usage across the tools has exceeded 10,000 users group-wide, thereby driving enhancement and efficiency.

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First, I would like to touch upon the marketing business, the mainstay of our operation.

Here, we have built a wide variety of AI agents in six areas ranging from strategy to CRM to promote operational sophistication and efficiency as a "tandem" to drive our business.

This list only includes typical examples. Above all, Creative Engine Bloom, our core platform, has seen its cumulative user count within the company surpass 10,000, with substantive results including a three-fold increase in productivity in basic planning.