On January 29, David von Heijne, Head of Supply Chain at fashion retailer H&M, acquired 1,220 shares in the company. The shares were purchased at a price of SEK 174.37 each, amounting to a total transaction value of SEK 212,700. The deal was executed on Nasdaq Stockholm, according to the Swedish Financial Supervisory Authority's insider register.

Following this purchase, von Heijne now holds 5,420 shares in H&M, according to the ownership service Holdings.