Lunden Kapitalförvaltning, controlled by financier Fredrik Lundberg and his daughters, acquired 500,000 B-shares in hygiene and health company Essity between May 22 and May 25. The shares were purchased at an average price of SEK 257.84 per share, representing a total transaction value of SEK 128.9 million. The trade was executed on Nasdaq Stockholm, according to the Swedish Financial Supervisory Authority's (Finansinspektionen) insider register.
Fredrik Lundberg's daughter, Katarina Martinson, serves as a member of the board of directors at Essity.
As of March 27, Fredrik Lundberg and his associated companies held 705,000 B-shares in Essity, while Katarina Martinson held 625,000 shares.
The investment company Industrivärden is the principal shareholder in Essity. Fredrik Lundberg is a major shareholder in Industrivärden.
Ms. Katarina Martinson is a Chairman at Indutrade AB, an Independent Director at Husqvarna AB, an Independent Director at LE Lundbergföretagen AB, a Chairman at Djursjukhusgruppen i Sverige AB and a Chairman at Picadeli AB. She is on the Board of Directors at Husqvarna AB, AniCura AB, Fidelio Capital AB, LE Lundbergföretagen AB, Byggnads AB Karlsson & Wingesjö, Fastighets AB L E Lundberg, Förvaltnings AB Lunden, LE Lundberg Kapitalförvaltning AB and Lyko Online AB. Ms. Martinson was previously employed as a Vice President by Strategas Research Partners LLC and a Chairman by Lyko Retail AB. She also served on the board at Cardo AB and Greenfood AB. She received her graduate degree from Stockholm School of Economics.
Essity AB is one of the world's leading manufacturers of hygiene products. Net sales break down by family of products as follows:
- paper hygiene products (54.2%): paper towels, toilet paper, handkerchiefs, wipes, etc. sold under Tempo, Colhogar, Cozy, Cushelle, Danke, Delica, Demak Up, Favorita, Flen, Lotus, Lovly, Okay, Plenty, Regio and Zewa brands;
- professional hygiene products (25.9%): including toilet paper, handkerchiefs, hand lotions and hand soaps, hand sanitizers, as well as cleaning and wiping products;
- human care products (19.8%): incontinence products (Tena), feminine protection products (Libresse, Bodyform, Nana, Nuvenia, Saba, Nosotras, Donnasept, etc.), diapers (Libero, Up & Go, Libero-Peaudouce, Drypers, Pequenin, etc.), compresses and bandages;
- other (0.1%).
At the end of 2025, the group operated around 70 production sites in the world.
Net sales are distributed geographically as follows: Europe (61.1%), Latin America (17.4%), North America (16.2%), Asia (1.6%), and other (3.7%).
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