Fomento Económico Mexicano, S.A.B. de C.V. announced that its Board of Directors has appointed Jose Antonio Fernández Garza-Lagüera, currently CEO of FEMSA Proximity & Health, to become FEMSA's Chief Executive Officer as of November 1, 2025. Jose Antonio joined Cervecería Cuauhtémoc Moctezuma Heineken in 2011 as Sales and Operations Manager. From there, he rose through several management roles across FEMSA's business units, including as Director of Strategic Planning at OXXO and FEMSA Comercio, as well as CEO of FEMSA's Plastics division, CEO of Coca-Cola FEMSA Central America, CEO of Spin, and his current position as CEO of FEMSA Proximity & Health.
In this role, Jose Antonio leads a team of more than 180,000 colleagues and has responsibility for an operation that comprises more than 28,000 proximity stores across 11 countries in the Americas and Europe, over 4,300 drugstores in four Latin American markets, and more than 550 fuel stations in Mexico. Jose Antonio has a bachelor's degree in industrial engineering from Tecnológico de Monterrey, and an MBA from Stanford's Graduate School of Business. Jose Antonio will bring his strategic focus and his assertive and results-driven style of leadership to guide FEMSA through a new stage of economic and social value creation, driving growth, innovation, and sustainability, with a continued focus on the development of FEMSA's people, their families, and the communities in which the Company operates.
José Antonio Fernández Carbajal, Executive Chairman of FEMSA and interim CEO since July of 2023, will continue in his role as Executive Chairman.
Fomento Economico Mexicano SAB de CV, formerly known as Valores Industriales SA, is a Mexico-based holding company. The Company’s scope of activities is divided into three primary business divisions based on the Firm’s subsidiaries’ operations: Coca-Cola FEMSA, which focuses on manufacturing, marketing, selling, and distributing of various kinds of beverages primarily through Coca-Cola FEMSA SAB de CV as well as its subsidiaries; Proximidad & Salud, which is related to retail-sale operations conducted in American countries such as Mexico, Brasil, Colombia, and European countries, including Germany, Switzerland, among others, as well as running a chain of gasoline stations in Mexico; Digital@FEMSA, which is engaged in providing digital-ecosystem solutions connected with virtual payments, issuing gift cards, and other financial services. Additionally, through its other subsidiaries, the Firm is also involved in industries such as logistics and foodservice.
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