First Day announced its first-ever retail launch, with its products now available at select Target stores nationwide and online at Target.com. The launch marks a major milestone for the brand as it expands beyond direct-to-consumer to reach families where they already shop. First Day is launching nine products across multivitamins, magnesium, and pre- and post-probiotics, designed for Kids, Teens, and Women in a gummy format.
The Target assortment will include exclusive flavors, offering families even more delicious ways to build better daily nutrition routines. The line will be priced from $29.99-$39.99.
