FGX International, an EssilorLuxottica company and one of the world?s leading over-the-counter eyewear brands, has announced a new licensing partnership with international denim brand Wrangler. The new Wrangler eyewear partnership includes eye-catching sunglasses and reading glasses. The new partnership includes carefully designed styles to match existing collections across various channels.
Select styles are already available in stores across North America and Latin America, with distribution set to expand over the course of 2026. he new Wrangler eyewear partnership draws from FGX International?s expertise across styles and categories. Highlights include: Polarized lenses: Whether you?re hitting the rodeo or simply going for a drive down country roads, Wrangler sunglasses allow to see clearly into next adventure.
Many new designs feature quality polarized lenses that reduce glare and provide 100% UVA-UVB lens protection. Western chic: Intertwining rodeo western styling with a traditional yet modern twist, the new Wrangler eyewear includes on-trend designs that are perfect for country concerts and golden-hour photo shoots. Materials that hold up: Wrangler eyewear can keep up wherever go with their impact- and scratch-resistant lenses and recycled plastic frames.
Always there, always affordable: Wrangler has been an accessible provider of quality apparel and accessories for over 100 years, and their new eyewear is no different. Styles range from $20 to $35 and are available in a wide variety of retailers across the country, including Walmart, CVS, and Amazon. As part of the launch, stay tuned to see the new Wrangler eyewear line pop up in experiential moments like national rodeo competitions, Miss Rodeo America, and more immersive pop-up events, meeting consumers where they are in surprising and exciting ways.
