Currys PLC announced the appointment of Fredrik Tønnesen as Group Chief Executive Officer, effective August 3, 2026. Fredrik has served as Chief Executive of Currys' Nordics business since March 2023, with responsibility for approximately 40% of Group revenue. He brings over 20 years of experience with the Group, having started his career on the shop floor as a sales assistant and subsequently serving as Managing Director for Norway and Nordics Chief Operating Officer.
As Nordics Chief Executive Officer, Fredrik has delivered outstanding financial and operational performance, more than tripling operating profits while elevating colleague and customer satisfaction scores to world-class levels. Fredrik's appointment followed a comprehensive search considering both internal and external candidates. Fredrik replaced Alex Baldock, who will step down from the Board on August 3, 2026 and will support the orderly transition of responsibilities to Fredrik until his departure on August 31, 2026.
