Criteo S.A.

CRTO

US2267181046

Advertising & Marketing

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Criteo Introduces Agentic Commerce Recommendation Service to Power AI Shopping Assistants

Published on 02/05/2026 at 03:32 pm GMT

S&P Capital IQ

CRITEO S.A.

-4.46%

Criteo introduced its Agentic Commerce Recommendation Service, designed to power AI shopping assistants with accurate, relevant product recommendations built on Criteo's commerce intelligence. LM platforms are rapidly evolving into AI shopping assistants, while retailers develop their own AI chatbots,encing how consumers discover, compare, and purchase products online. As these AI-driven shopping experiences scale, AI assistants need a commerce-grade recommendation infrastructure that drives outcome-based relevancy by accessing real shopping behavior, not just publicly available product descriptions, to deliver the trusted and personalized results that consumers expect.

This approach builds on Criteo's previously published agentic commerce vision. Built on Criteo's Commerce intelligence, its Agentic Commerce Recommendation service delivered up to a 60% improvement in recommendation relevancy compared to third-party approaches based only on product descriptions in Criteo's testing 1. This performance is enabled by the company's unmatched scale of 720 million daily shoppers, $1T in annual transactions, and 4.5 billion product SKUs. The service is available through Criteo's Model Context Protocol (MCP) and directly connects AI-powered shopping assistants with merchant inventory, translating consumer shopping queries into curated, transaction-ready product recommendations.

It enables AI assistants to surface the most relevant products for each individual consumer by applying real-world shopping and purchase signals that cannot be accessed through traditional c sprawling tactics. AI assistant query: The AI assistant queries Criteo's Agentic Commerce Recommendation Service to identify relevant products. Commerce intelligence-powered filtering: Criteo applies real-world shopping and purchase signal to filter and rank products based on what is most relevant for that individual consumer, considering nuances such as product popularity, availability, and user intent.

Curated results: Criteo returns a curated shortlist of product recommendations, rather than raw catalog data.

Latest news about Criteo S.A.

03-09	European Equities Traded in the US as American Depositary Receipts Decline in Monday Trading	MT
03-06	European Equities Traded in the US as American Depositary Receipts Fall in Friday Trading; Down 5% for Week	MT
03-05	Criteo Insider Sold Shares Worth $268,682, According to a Recent SEC Filing	MT
03-05	European Equities Traded in the US as American Depositary Receipts Slide in Thursday Trading	MT
03-05	Criteo S.A. Presents at Morgan Stanley Technology, Media & Telecom Conference 2026, Mar-04-2026 02:35 PM
03-03	Criteo Insider Sold Shares Worth $268,682, According to a Recent SEC Filing	MT
03-02	Criteo Joins OpenAI's ChatGPT Ad Pilot	MT
03-02	Criteo Joins OpenAI' Advertising Pilot in ChatGPT	CI
02-27	Criteo Shareholders Approve Redomiciliation to Luxembourg	MT
02-27	Criteo S.A. Approves Transferring Its Registered Office	CI
02-25	ADvendio Launches Integration with Criteo to Power Scalable Retail Media	CI
02-24	European Equities Traded in the US as American Depositary Receipts Little Changed in Tuesday Trading	MT
02-23	European Equities Traded in the US as American Depositary Receipts Start Week Lower	MT
02-17	European Equities Traded in the US as American Depositary Receipts Track Slightly Lower in Tuesday Trading	MT
02-12	European Equities Traded in the US as American Depositary Receipts Decline in Thursday Trading	MT

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Company Profile

Criteo SA is a France-based company specializing in digital performance marketing. Its solution consists of the Criteo Engine, the Company's data assets, access to inventory, and its advertiser and publisher platforms. The Criteo Engine consists of various machine learning algorithms, such as prediction, recommendation, bidding and creative algorithms and the global hardware and software infrastructure. The Criteo Engine delivers advertisements through multiple marketing channels and formats, including display advertising banners, native advertising banners and marketing messages delivered to opt-in e-mail addresses. Advertisements are delivered on all devices and screens, including Web browsers on desktops and laptops, mobile Web browsers on smart phones and tablets, as well as mobile applications. It operates in approximately 90 countries through a network of over 30 international offices located in Europe, the Americas and the Asia-Pacific region.

Employees

3,649

Sector

Advertising & Marketing

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