WPP plc is a United Kingdom-based creative transformation company. The Company provides marketing communications services that help brands grow their businesses. Its segments include Global Integrated Agencies, Public Relations and Specialist Agencies. The Global Integrated Agencies segment includes creative agencies and media agencies. Its creative agencies provide advertising campaigns, experiences, e-commerce strategies and platforms, technology services such as CRM implementation, and more. The Company's media agencies connect brands with consumers - planning, buying and activating the distribution of creative content across the full range of media channels including digital display, search, social, television, print and billboards. The Public Relations segment helps clients communicate with their stakeholders, build reputation and manage risk. The Company operates in various countries, including United States, United Kingdom, Germany, Greater China, India, Brazil and Australia.