Celsius Holdings Inc. is launching ELECTRIC VIBE, a limited-edition Sparkling Tropical Freeze flavor inspired by soccer culture and the fans that bring it to life. The new flavor debuts April 22 at the Celsius Soccer Classic in Los Angeles and rolls out at retail in the U.S. next week, while supplies last. ELECTRIC VIBE debuts as part of Celsius?
broader presence in soccer through fan experiences, content and club activations in 2026. The Celsius Soccer Classic, a Celsius-produced charity soccer event in Los Angeles, brings together athletes, creators and entertainers to celebrate the energy of the sport and its fans. Celsius ELECTRIC VIBE delivers a refreshing Sparkling Tropical Freeze flavor with notes of pineapple, orange, cherry and grape.
The limited-edition release also reimagines Celsius? signature LIVE. FIT.
GO. mantra as LIVE. FIT.
GOAL., bringing a soccer-inspired twist to the launch. To support the launch of ELECTRIC VIBE, Celsius is rolling out THE SURGE, a soccer-inspired campaign featuring professional players Weston McKennie, Declan Rice and Hirving Lozano, along with creator and soccer player Marlon Garcia and music artist Diplo. The campaign is designed to capture the rush, connection and anticipation that surround match day and the energized fandom that makes soccer a global cultural force.
Celsius ELECTRIC VIBE will be available in the U.S. next week, and is available now in Canada, while supplies last.
