Blood analysis specialist Cellavision has appointed Steve Ferguson as its new CEO, effective immediately. He succeeds Simon Østergaard, who will remain with the company during a transition period.

'The Board believes that now is the right time for new leadership to steer Cellavision toward a sharper commercial focus, creating a stronger growth agenda for the current portfolio and executing the commercialization of the existing innovation pipeline', the company stated in a press release.

Ferguson brings over 25 years of experience in the biotechnology sector, most recently serving as CEO of Medix Biochemica. His previous tenure includes roles at Thermo Fisher Scientific and Lundbeck.

'Steve Ferguson has a strong commercial background. Over the coming years, Cellavision will focus heavily on launching and commercializing its current innovation portfolio, and strong commercial leadership is required to ensure success', said Chairman of the Board Zlatko Rihter in a statement.

Cellavision has underperformed on the stock market in recent years, with the share price declining 35 percent over the last twelve months and more than 60 percent over the past five years.