Branch Basics announced the nationwide expansion of its Target-exclusive Surface Cleaners, exclusively available on Target.com and in all stores. Following a successful launch at Target, the brand has continued to build strong momentum, paving the way for a significant expansion and the launch of three new products to the retailer, including: Laundry Detergent, Dishwasher Tablets, and a new Glass Cleaner. Since launching at Target in April 2025, Branch Basics has quickly emerged as a leading natural cleaning brand, with its Concentrate standing out as a top-performing item across multiple subcategories.
Branch Basics' Laundry Detergent and Dishwasher Tablets are now available in select Target stores and online at Target.com. The new Glass Cleaner will also be joining the surface cleaner line in the nationwide rollout. With approachable pricing and convenient formats, designed to meet shoppers where they are, these products offer an accessible entry point for consumers seeking cleaner, healthier alternatives.
The launches mark the next phase of the brand's expansion at Target, building on a breakout year in retail and reinforcing the brand as the go-to human-safe, fragrance-free cleaning solution. The new and expanded details: Laundry Detergent | $14.99 (New Product) - Launched March 15 (Select stores), Dishwasher Tablets | $14.99 (New Product) - April 19 (Select stores), Glass Cleaner | $4.99 (New Product) - April 19 (Nationwide), Surface Cleaners | $4.99 (Bathroom, Stain & All-Purpose) - April 19 (Nationwide expansion), Concentrate | $10.99 - April 19 (Nationwide expansion).
