ASMALLWORLD AG announced the integration of ASMALLWORLD memberships into Klarna's global membership programme, a unique offering that gives consumers access to travel, lifestyle, and digital benefits. This integration also gives Klarna membership customers access to ASMALLWORLD's portfolio of luxury travel memberships and services. Since 2004, ASMALLWORLD has been the trusted authority for insider access to travel and lifestyle inspiration and benefits.
ASMALLWORLD is now bringing a curated selection of these benefits to Klarna's Premium customers around the world. Founded in 2005, Klarna is a global digital bank and payments provider, serving over 114 million customers in more than 26 markets. Building on the successful launch of the Klarna Card, Klarna's membership programme now integrates ASMALLWORLD to provide curated travel and lifestyle benefits into select membership plans.
As part of the partnership, ASMALLWORLD will offer travel and lifestyle benefits to Klarna memberships' three highest membership tiers: Plus, Premium, and Max. Klarna Plus and Premium members will receive preferential pricing for ASMALLWORLD's upper-tier memberships (Advantage, Prestige, and Signature), each designed to deliver elevated travel benefits and privileges throughout journey. These include Award Miles and airport lounge access, as well as elite hotel status and credit for hotel stays.
ASMALLWORLD members can engage through its app and website, receive travel inspiration, and meet in person at over 800 global ASMALLWORLD events every year, ranging from casual get-togethers, access to exclusive launches, galas, major global sporting events, and larger weekend experiences hosted in iconic destinations such as Saint-Tropez and St. Moritz. Beyond the social network, the ASMALLWORLD Group extends into bespoke travel planning, luxury hospitality, and strategic B2B partnerships.
Through its diverse portfolio, the Group fosters a like-minded global community, curated opportunities, and tailored solutions, shaping the evolution of luxury travel. Other businesses in the ASMALLWORLD travel ecosystem include: ASMALLWORLD Collection, a high-end online hotel booking engine focused on the world's most admired hotels, offering the unique "ASMALLWORLD VIP Rate," which allows customers to enjoy exclusive travel benefits at no extra cost. ASMALLWORLD Bespoke Travel, operates as a luxury travel agency offering personalised travel curation services, serving as a B2B partner to independent travel advisors while providing direct B2C experiences to its individual members.
ASMALLWORLD DISCOVERY, part of Global Hotel Alliance alongside 45 leading hotel brands, services independent hotels in providing access to the GHA DISCOVERY loyalty network. ASMALLWORLD Hospitality, a hospitality and management consultancy that supports owners and developers of hospitality assets throughout the different lifecycle stages of their assets, including acquisition, development, operations and exit. First Class & More, a subscription-based smart luxury travel service that allows members to enjoy luxury travel at insider prices.
The World's Finest Clubs, the world's leading nightlife concierge offers its members VIP access to the most exclusive nightlife venues around the world. Jetbeds, a premier booking platform specialising in affordable Business and First-Class flights, offering exclusive deals, including acquisition, development and exit.
