Exterior view of ASICS TECHNICAL LAB
(artist's impression; subject to change)
[KOBE, JAPAN - April 27, 2026] - ASICS, one of the global leaders in sports innovation, today announced the establishment of the ASICS TECHNICAL LAB in Kobe, Japan, a new facility dedicated to custom footwear for global elite athletes and rapid prototyping - enabling ASICS to bring higher quality performance products to customers around the world, more quickly. Scheduled to begin operations in December 2027, the lab will accelerate product development and strengthen integration between R&D and manufacturing across ASICS' global network.
This facility has three core functions: crafting bespoke footwear tailored to the precise needs of elite athletes, accelerating prototyping and product validation to raise quality and speed across ASICS' broader product range, and developing the next generation of ASICS engineers and craftspeople. Together, these capabilities will strengthen ASICS' product development capabilities and help bring better products to customers more efficiently.
The facility will work in close collaboration with the ASICS Institute of Sport Science in Kobe, allowing insights from biomechanics, physiology, and athlete testing to be directly applied to product design and manufacturing.
Equipped with dedicated measurement and collaboration spaces, ASICS TECHNICAL LAB will enable direct engagement with elite athletes, translating their highly individual feedback - fit, feel, and subtle nuance - into precisely crafted footwear. The expertise and insights gained through this process will in turn inform and elevate ASICS' wider product development.
"Since our founding, ASICS has upheld its philosophy of 'Anima Sana in Corpore Sano'-a Sound Mind in a Sound Body-and has combined sports engineering with craftsmanship to support athlete performance," said Mitsuyuki Tominaga, President and COO of ASICS.
"With the ASICS TECHNICAL LAB, we will accelerate development and validation while delivering our technologies and craftsmanship to athletes at an even higher level. This will strengthen our global R&D structure and enable us to bring innovation to market more quickly."
At launch, ASICS TECHNICAL LAB will focus on developing precisely crafted footwear for elite athletes alongside rapid prototyping that supports product innovation across ASICS' full range. In the future, ATL could also support consumer product manufacturing - including "Made in Japan" products that bring ASICS' elite craftsmanship to a wider audience.
ASICS also plans to open this facility to the public - giving people a firsthand look at the craftsmanship and philosophy behind its performance products, in Kobe where it all began.
Overview of ASICS TECHNICAL LAB
Location：
7-1-6 Minatojima-Minamimachi, Chuo-ku, Kobe, Hyogo, Japan
Site area：
2420.73㎡
Planned start of operations：
December 2027
Key functions：
・Manufacturing of footwear for elite athletes
・Prototype development and validation
・Transfer of footwear manufacturing techniques and talent development
Main products manufactured：
Running shoes, track and field spikes, tennis shoes, among others
Attachments
Original document
Permalink
Disclaimer
Asics Corporation published this content on April 27, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on April 27, 2026 at 10:25 UTC.
ASICS Corporation is a Japan-based company mainly engaged in the manufacture and sale of sports products, such as sports shoes, sportswear, sports equipment and others. The Company operates through six business segments. The Japan Region, Americas Region, Europe Region (including the Middle East and Africa), Oceania/Southeast and South Asia Region, and the East Asia Region segment mainly sell sporting goods. The Others segment is engaged in the manufacture and sale of HAGLOFS brand outdoor products.
This super rating is the result of a weighted average of the rankings based on the following ratings: Valuation (Composite), EPS Revisions (4 months), and Visibility (Composite). We recommend that you carefully review the associated descriptions.
Investor
Investor
This super composite rating is the result of a weighted average of the rankings based on the following ratings: Fundamentals (Composite), Valuation (Composite), EPS Revisions (1 year), and Visibility (Composite). We recommend that you carefully review the associated descriptions.
Global
Global
This composite rating is the result of an average of the rankings based on the following ratings: Fundamentals (Composite), Valuation (Composite), Financial Estimates Revisions (Composite), Consensus (Composite) and Visibility (Composite). The company must be covered by at least 4 of these 5 ratings for the calculation to be carried out. We recommend that you carefully review the associated descriptions.
Quality
Quality
This composite rating is the result of an average of rankings based on the following ratings: Returns (Composite), Profitability (Composite) and Quality of Financial Reporting (Composite), and Financial Health (Composite). The company must be covered by at least 2 of these 3 ratings for the calculation to be performed. We recommend that you carefully read the associated descriptions.
ESG MSCI
ESG MSCI
The MSCI ESG score assesses a company’s environmental, social, and governance practices relative to its industry peers. Companies are rated from CCC (laggard) to AAA (leader). This rating helps investors incorporate sustainability risks and opportunities into their investment decisions.
