Powerful Productivity with macOSmacOS is Apple?s powerful and intuitive operating system for Mac. With incredible features and built-in apps like Safari, Photos, Messages, and FaceTime, macOS enables users to get started right out of the box. Apple Intelligence features like Writing Tools, Live Translation, and more are deeply integrated across macOS, elevating the user experience by bringing intelligence to the apps users rely on every day.

Advanced privacy and security also come standard, featuring industry-leading encryption, robust virus protections, and automatic free security updates to help keep users protected. Seamless Integration with iPhoneiPhone users can tap in to Continuity features built in to macOS to make working across iPhone and Mac a breeze. Handoff lets users start a task on MacBook Neo and continue it on iPhone, while Universal Clipboard allows users to copy and paste content between devices.

With iPhone Mirroring, users can view and interact with their iPhone directly on MacBook Neo, and users switching to Mac for the first time can use iPhone to conveniently and securely transfer settings, files, photos, passwords, and more. Built with the Environment in MindMacBook Neo was built from the ground up to be Apple?s lowest-carbon MacBook, and brings the company even closer to reaching its ambitious plan to be carbon neutral across its entire footprint by 2030. It features 60% recycled content ?

the highest percentage of any Apple product. This includes 90% recycled aluminum overall and 100% recycled cobalt in the battery. The enclosure is manufactured with a material-efficient forming process that uses 50% less aluminum compared to traditional machining methods.

MacBook Neo is manufactured with 45% renewable electricity, like wind and solar, across the supply chain. It also meets Apple?s high standards for energy efficiency and safe chemistry. Additionally, the paper packaging is 100% fiber-based and can be easily recycled.

Pricing and Availability: Customers can pre-order the new MacBook Neo starting today at apple.com/store and in the Apple Store app in 30 countries and regions, including the U.S. It will begin arriving to customers, and will be in Apple Store locations and Apple Authorized Resellers, starting Wednesday, March 11. MacBook Neo starts at $599 (U.S.) and $499 (U.S.) for education. It is available in four colors ?

blush, indigo, silver, and citrus. Additional technical specifications, configure-to-order options, and accessories are available at apple.com/mac. With Apple Trade In®, customers can trade in their current computer and get credit toward a new Mac.

Customers can visit apple.com/shop/trade-in to see what their device is worth. AppleCare delivers exceptional service and support, with flexible options for Apple users. Customers can choose AppleCare+ to cover their new Mac, or in the U.S., AppleCare One to protect multiple products in one simple plan.

Both plans include coverage for accidents like drops and spills, theft and loss protection on eligible products, battery replacement service, and 24/7 support from Apple Experts. For more information, visit apple.com/applecare. Every customer who buys directly from Apple Retail gets access to Personal Setup.

In these guided online sessions, a Specialist can walk them through setup, or focus on features that help them make the most of their new device. Customers can also learn more about getting started and going further with their new device with a Today at Apple session at their nearest Apple Store. Customers in the U.S. who shop at Apple using Apple Card can pay monthly at 0% APR when they choose to check out with Apple Card Monthly Installments, and they?ll get 3% Daily Cash back ?

all up front. More information ? including details on eligibility, exclusions, and Apple Card terms.