Apple Inc.

AAPL

US0378331005

Phones & Handheld Devices

Market Closed - Nasdaq Other stock markets 21:00:00 17/04/2026 BST			5-day change	1st Jan Change
270.23 ^USD	+2.59%		+3.74%	-0.60%

04-18	Apple defeats bid for new Apple Watch import ban at US trade tribunal	RE
04-17	India drops proposal to mandate national ID app Aadhaar on smartphones after pushback	RE

Apple debuts $599 MacBook Neo

Published on 03/04/2026 at 06:37 pm GMT - Modified on 03/04/2026 at 06:39 pm GMT

Reuters

APPLE INC.

+2.59%

ALPHABET INC.

+1.68%

MICROSOFT CORPORATION

+0.60%

STORY: Apple on Wednesday unveiled the MacBook Neo - a lower-priced laptop starting at $599.

It's one of Apple's most aggressive entry points into the price-sensitive PC market in years...

And, it could help Apple broaden its reach among students and first-time buyers.

The Neo will compete with Google-powered Chromebooks and lower-end Windows devices, where Microsoft's own efforts to shift to more battery-life-friendly chips have failed to ignite a sales boom.

The new, cheaper MacBook will be powered by the A18 Pro chip, the same processor that debuted in the iPhone 16 Pro models in 2024.

In the midst of a global memory chip crunch, the Neo comes with only 8 gigabytes of unified memory, half of what's in the M4-based MacBook and less than the 12 gigabytes in the iPhone 17 Pro.

Stocks mentioned in the article

Add to a list 0 selected To use this feature you must be a member Log in Sign up	Approximate price	Change	5d. change	Capi.
APPLE INC.	270.23USD	+2.59%	+3.74%	3,967B
ALPHABET INC.	341.68USD	+1.68%	+7.70%	4,121B
MICROSOFT CORPORATION	422.79USD	+0.60%	+14.00%	3,139B

Latest news about Apple Inc.

04-18	Apple defeats bid for new Apple Watch import ban at US trade tribunal	RE
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Apple Inc. specializes in the design, manufacture and marketing of computer hardware and music supports. Net sales break down by family of products and services as follows: - telephone products (50.4%): iPhone brand; - peripheral devices (8.6%): screens, storage systems, printers, video camera, memory cards, server, switches, etc.; - computers (8.1%): laptops (MacBook, MacBook Air and MacBook Pro brands) and PCs (iMac, Mac mini, Mac Pro and Xserve); - music support (6.7%): music readers iPod and iPad and accessories; - other (26.2%): software, maintenance service and Internet access service, etc. Net sales are distributed geographically as follows: Americas (42.8%), China/Hong Kong/Taiwan (15.5%), Japan (6.9%), Asia/Pacific (8.1%), and Europe/India/Middle East/Africa (26.7%).

Employees

166,000

Sector

Phones & Handheld Devices

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