American Aires Inc. entered a Collaboration Agreement (the "Agreement") with the Ultimate Human, LLC, the legal entity behind influencer Gary Brecka's wellness brand, The Ultimate Human ("TUH"). The one-year Agreement commenced on January 1, 2026, and is designed to introduce TUH's global, wellness-focused audience to Aires' Electromagnetic Field (EMF) protection solutions. During the Agreement term, followers of the The Ultimate Human will be able to learn about Aires' ability to transform electromagnetic environments and to expand awareness of the Aires brand.
Aires' key partnerships going forward include the sports associations UFC and the NBA's Minnesota Timberwolves; high profile athletes, including NHL stars John Tavares and Max Domi, UFC fighters Cory Sandhagen and Maycee Barber, NASCAR driver Chad Finchum, and NBA star RJ Barrett; and lead singer of The All-American Rejects, Tyson Ritter. The partnerships introduce the Aires brand to large, new consumer audiences, while building trust through association with the partner brands. Aires also generates co-branded content in collaboration with the partners, which can then be transformed into effective co-branded marketing assets for use in organic and paid advertising campaigns.
