Amaze Holdings, Inc. announced an expanded strategic partnership with Contend. The collaboration formalizes and elevates Contend's existing role as a strategy advisor to Amaze, expanding the relationship into a fully integrated partnership focused on scaling creator-led commerce through immersive storytelling and integrated fulfillment. Building on a successful advisory relationship, Amaze and Contend will now partner to shape Amaze's brand campaigns and go-to-market strategies, ensuring how the platform is positioned and marketed delivers maximum value to creators.
The expanded partnership brings together Contend's proven ability to turn culture into measurable demand with Amaze's global commerce platform. This will enable creators and brands to launch products that seamlessly connect content, community, and conversation. Contend has helped leading brands--including Microsoft, Amazon, Meta, Apple TV+, and Ticketmaster--build audience-first formats that drive measurable business outcomes.
Throughout 2026, Amaze and Contend plan to roll out a slate of creator- and brand-led commerce launches across food, culture, entertainment, and lifestyle, anchored by larger platform activations.
