Amadeus IT Group S.A. developed the Amadeus Travel Advertising Platform in collaboration with Accenture plc. Leveraging Accenture?s agentic framework for campaign execution, the platform outlines a new approach designed to help travel companies make faster, smarter advertising decisions based on where demand is forming ? not just where it has already converted.
The Amadeus Travel Advertising Platform connects forward-looking travel demand intelligence with advertising planning, activation and AI-supported decision-making. The Amadeus Travel Advertising Platform is designed to orchestrate advertising activity across channels, acting as a neutral execution layer that connects trusted travel data with cross-channel advertising decisions. At the core of the platform is an intelligence layer that evaluates campaign performance holistically and applies AI to support cross-channel decision-making at scale.
As part of this evolution, Amadeus IT Group S.A. is collaborating with Accenture plc to codevelop elements of the campaign management layer, accelerating time-to-market while allowing Amadeus IT Group S.A. to focus on its core differentiation: trusted travel data, orchestration and optimization at scale. Accenture plc brings complementary industry, media, technology and data expertise to enhance the platform, contributing its Accenture Media Console (AMC), which works to optimize performance across digital advertising platforms with an easy-to-use agentic interface, allowing the user to focus on strategy, not just administration.
