Affle announced the appointment of Sameer Sondhi as Chief Strategic Investments Officer, and Chief Executive Officer, North America, effective January 2, 2026. In this senior leadership role, Sameer will be responsible for driving North America expansion plans and new strategic investments aligned with Affle 3i vision of delivering 10x growth in its third decade, centered on the core pillars of Innovation, Impact, and Intelligence. Sameer brings extensive leadership experience in global ad tech and digital media, with a strong track record of scaling revenue in developed markets.

Most recently, he held senior roles at Verve, including CEO and Chief Revenue Officer, leading global strategy, operations, and growth while strengthening relationships with advertisers, agencies, and publishers worldwide. Previously, he held senior leadership roles at InMobi, where he supported expansion across North America, Europe, and Asia. He holds a master's degree in Computer Science.