Affärsvärlden is maintaining its neutral 'hold' recommendation for the media company Viaplay Group.

In a commentary, Afv suggests that the stock's weak performance may be due to expectations that currency effects would benefit the company more than they actually did.

"However, the company treats the currency effect as a non-recurring item (+33 million kronor), which is not included in the operating result of -56 million kronor that is being highlighted. Some may be missing this detail. Perhaps the sharp decline in the stock is somewhat unjustified. There is also significant potential in Viaplay in a scenario with normalized profitability. We believe it will take some time before such a scenario materializes," the publication writes.