Affärsvärlden has issued a neutral recommendation for the snus retailer Haypp in an analysis published on Friday.
Haypp is considered the purest way to gain exposure to the growing consumption of nicotine pouches. The trend, which began in the Nordics, has now gained a foothold in major countries such as the United States.
"When we analyzed Haypp a year ago, we liked the stock, but at that time the pessimistic scenario was rather priced in. Now, the pendulum has instead swung toward the optimistic side. We are settling on a neutral recommendation at today's price," the magazine writes.
Haypp Group AB (publ) is a Sweden-based holding company that holds shares in companies with operations in e-commerce with nicotine products. The Group is active in e-commerce with nicotine products, primarily nicotine pouches and snus. The Group’s purpose is to provide healthier alternatives to the tobacco industry by selling nicotine pouches and snus. Its operations are conducted in both Europe and the United States through the e-commerce stores. Products are purchased from external suppliers and stocked before sale to consumers. Haypp Group has two operational segments, the Core Markets, which consists of the Swedish and the Norwegian markets, as well as the Growth Markets which includes Austria, Denmark, Finland, Germany, Switzerland, the United Kingdom and the United States.
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