Accor has announced the appointment of Leire Leoz as Director of Franchises for the Premium, Midscale, and Economy division, effective February 2. She will report to Jean-Jacques Morin, Deputy CEO of the group, and will join the executive committee of this division.
Her mission will be to optimize the group's franchise strategy and operations, strengthening the operational performance of franchised hotels. She will also be responsible for improving internal processes and support tools for partners, consolidating relationships with owners, and promoting best practices within the franchise ecosystem.
"Her extensive experience and proven leadership will be key assets in strengthening partnerships and accelerating the success of franchised hotels," commented Jean-Jacques Morin.
Before joining Accor, Leire Leoz served as Vice President of Owner and Partner Relations for the EMEA (Europe, Middle East, and Africa) region at Marriott International. She has also held senior positions at Starwood Hotels & Resorts and InterContinental Hotels Group, after beginning her career at the European Commission.
Accor is the No. 1 European hotel group. Net sales break down by activity as follows:
- operating hotels under management contract (70.9%; HotelServices);
- owned and leased hotel management (29.1%). In addition, the group offers a business of renting luxury private residences, as well as providing digital services to independent hoteliers, concierge services, etc.
At the end of 2025, the group operates a network of more than 5,600 hotels distributed between luxury and top-range hotels (Raffles, Fairmont, Sofitel, Pullman, MGallery, Swissotel, Grand Mercure, Mövenpick, The Sebel and Rixos names), mid-range hotels (Novotel, Novotel Suites, Mercure, adagio, Mama Shlter and Tribe), and economy hotels (ibis, ibis Styles, ibis budget, adagio access, hotelF1, Formule 1, Jo&Joe, Breakfree and Greet).
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