Accor has announced the renewal of the partnership between ALL Accor, its booking platform and loyalty program, and Paris Saint-Germain until 2030. The two groups are extending by four years a collaboration that first began in 2019.

Initially the club's principal partner with front-of-shirt visibility, ALL Accor subsequently became the premium hospitality partner of the Parisian club. This alliance has enabled the hotel group to bolster its international brand awareness while developing immersive experiences for its loyalty program members and fans.

Accor and Paris Saint-Germain emphasized that the duration of this partnership reflects a relationship built on 'trust, loyalty, and a shared ambition to create long-term value'.